TikTok is introducing a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the service disclosed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically illogical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the option to see more or less of that, according to their own likes,” said a company executive.
AI on the Platform
The service shared that there are presently 1.3 billion videos on its service identified as AI-generated. Collectively, more than 100 mn videos are uploaded to the platform daily, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the level of AI-generated videos they view by opening the content preference setting in the app and picking the AI content topic. Additional categories that are already be controlled under the filter include current affairs, style, beauty, and dance.
Content Labeling and Policies
Its policies oblige content makers to label “realistic” AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the platform will from now on add an “AI-made” tag to content made using its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is designed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2 million awareness program for specialists and groups to produce educational content about ethical AI use. This program will benefit charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has supported its safety measures, amid debate over proposals to cut jobs for hundreds of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its content moderation department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The company reported a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
